Sales Content Production
Sales content helps turn prospects into customers. Business buyers need empirical evidence presented properly with subject matter expertise. You need sales content that speaks directly to a carefully considered audience, compelling action in the final sales stages of evaluation and purchase.
Sales Enablement
Each customer buys differently. Salespeople sell differently. Great sales enablement aligns sales and marketing. Sales enablement is proper CRM selection, optimization, content and training. We help choose and create the right content, manage it, assist in automation and analyse effectiveness.
Content Marketing
Prospects need useful content that helps them with their business. You must understand your customer’s journey. The buyer persona and how your buyer approaches your market must guide the content strategy and production effort. How does your prospect learn about you and what you offer?
About us
C7group delivers turnkey sales content production for software technology companies. Our focus is helping you acquire and keep customers by delivering the right content to the right prospect at the right time.
Our philosophy
A holistic, big picture perspective. We believe in an agile methodology for business management and marketing. We are passionately engaged in preparing business for the speed of collaboration and communication it needs to survive. Continue reading…
Latest news
You Can’t Control Customer Behavior Online - March 16th, 2015 - 6:10 am
Why Are You Still Using That Stupid Password? - June 20th, 2014 - 6:15 am
Whitepaper: Seven Social Media Mishaps and How To Avoid Them - December 30th, 2013 - 6:05 am
