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Social Business Isn’t A Fad

Sacramento Business Journal, November 19, 2010: Social Business Isn’t A Fad

Just as individuals have incorporated social media into their personal lives through sites such as Facebook and Twitter, more businesses are using social technologies to boost collaboration and communication among their employees and with customers.

This use of social technologies among companies and organizations is called social business, or enterprise 2.0. But social business is becoming the more accepted term.

And social business is booming.

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