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‘Social business’ the next big thing?

The Columbus Dispatch, Sunday, December 19, 2010, ‘Social business’ the next big thing?

Companies look at how to improve communication

“Social business is taking off in a big way. It’s a big thing in terms of business applications,” said Chris Fletcher, a research director at Gartner Inc. The Connecticut-based research firm has tracked the information-technology industry since 1979. Although it remains a market for early adopters, “there’s a lot of energy here,” Fletcher said. “It’s an exciting time.”

More than 90 social-business firms crowd the market, according to IT-industry research firm Forrester Research Inc., led by Jive, Telligent Systems, Lithium Technologies and KickApps.

Gartner recently identified social computing as one of four broad trends that will change the face of IT and business in the next 10 years.

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