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Expert: Roseville Galleria paid no attention to social media for flash mob

ABC News 10, Dec 21, 2010: Expert: Roseville Galleria paid no attention to social media for flash mob

“If (the Galleria) had a social business strategy of some kind,” said Jeff Marmins of the C7group, “then they would have been prepared. They would have had shopping before Christmas happening instead of sending thousands of people home.”

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