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Facebook and Twitter Inspire New Field

 

The Sacramento Bee, Saturday, Dec. 4, 2010: Facebook and Twitter Inspire New Field

Employers want their employees to be more productive. They want to be able to identify talent and put it to its best use.

Employees have ideas and want to contribute, but they’re shuttling from meeting to meeting, digging out from under e-mails, lost in the cubicle farm.

Palo Alto-based Jive Software is among the companies that see a solution: using the tools of social media, blogs, online discussion groups and wiki documents among them to change how businesses communicate and work.

And now Jive, a $30 million firm and a leader in social media software for business, has partnered with Sacramento social media marketing and consulting firm C7group.

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