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Company attempts to create social media that improve workplace efficiency

Wenatchee World, December 24, 2010: Company attempts to create social media that improve workplace efficiency

“The lessons about why Facebook has worked, why it has 500 million users, why we link and tweet – it’s translating that into a business culture,” said Marmins.

That’s the key to social business, Jive’s Lochhead said, incorporating the social media technology that has become commonplace outside the office to help companies work and communicate more efficiently and talk more directly with customers.

“Whether it’s fun things or transactional things, whether it’s happened in our personal lives or not, it’s extraordinary,” Lochhead said. “If you think about all of these things, why is it so fun and effective to live online, but back at work, it (stinks)?”

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