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Culture: Your Organization’s DNA and How It Drives Everything Else

Organizations must transform their culture in order to become collaborative social businesses.  It’s no longer a debate that culture and values are the winning components of the business of tomorrow.  Technology is leading us in terms of what we must do with our workflow and behavior but it is not the central component. Technology tool selection happens after a proper strategy and roadmap are formed or the road to change and adoption are difficult or doomed.   Further, public image and brand value are now at the mercy of your organization’s character, responsibility and “humanness.”

Papa John’s Pizza recently experienced the brand damage that can be caused by one single tweet. That tweet of a photographed receipt containing an ethnic slur spread to millions of people in days. The digital social web has connected us. Social media marketing and digital PR efforts pale next to today’s real-time magnification of behavior no matter where or when it takes place.

Marissa Levin, Founder and CEO of Information Experts, Inc., and author of the recently released “My Company ROCKS!” Eight Secrets to a Growth-Driven Culture That Keeps Employees Happy & Engaged,” identified eight cultural strategies that her book expands upon:

  1. Commitment to a Non-Toxic Environment
  2. Commitment to Fun
  3. Safety Outside the Comfort Zone
  4. Employee Input
  5. Join for one position, stay for another
  6. Continuous Learning
  7. Responsible Flexibility and Work-Life Integration
  8. Employee Empowerment & Accountability
Culture is how an organization makes sense of the world, a set of assumptions internalized by all its members. Marissa Levin, with seventeen years of experience growing a successful business, has an outline worth sharing and a valuable conversation that will inspire you.  You are welcome to join her for an online webcast with the same title as this blog post, “Culture: Your Organization’s DNA and How It Drives Everything Else,” on Tuesday, March 13, 2012. Register here. It’s part of our 2012 Business Thought Leadership series.

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