I hope this will help you as you plan and consider how you’re tweaking end-of-year strategy. Perhaps it will provide guidance for mapping sales content to the proper stage in your sales process.
This video includes what I believe are critical components of B2B Sales for the next few years. I know the changing sales funnel and it’s intimate relationship with the customer journey must dictate content strategy. Closing 4th quarter sales requires a simple (not easy) formula.