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Become A Business Change Agent: Thought Leadership Webcast Series

Image: hand deposits coin in piggy bank on grass outside with cloud backgroundSocial business requires change in more than your marketing department, are you ready?

There is a fundamental change in how we do business. Driven by the networked communication tools flourishing on the web, tools like YouTube, Facebook and LinkedIn, how we communicate with those who benefit from our services and how we organize ourselves productively are changing.

Being aware of these technologies is a very different thing from understanding them, actually using them, and knowing how to get the best out of them. This is before we even begin to touch on the subject of how to use them in a business context and how to “manage them”.

There is a genie that has been let out of the bottle and, just as with the invent of the wheel, the printing press or eight-Printing Press transition to social technology and social business workflow and culturetrack tape, there is little doubt that things will ever be the same again.

So given that this change is happening, and is almost certainly already beginning to happen inside and around your organization, what are you going to do about it? Are you going to revert to “business as usual” and continue to run your business in a conventional command and control way and talk to those you serve as passive consumers? Or are you going to embrace this new networked world, learn the ropes, and get ahead of your competition by getting those conversations with your staff and your customers started as soon as you can?

C7group is proud to present the 2012 Business Thought Leadership Webcast Series featuring foremost experts with leading perspectives about the social tools, technology and changing workflow in business today.

Registration is FREE.

2012 Business Thought Leadership Webcast Series featured presenters (As of Jan 20, 2012):

Jason Falls, Founder, Social Media Explorer
February 7, 2012 – 10:00 a.m. PST
Moving the Needle:  Using Social Media to Advance Your Business
Jason Falls will discuss developing a strategic plan for social media, case studies of companies using social media for business purposes and tying the “conversation” with the “conversion”.

Euan Semple, Director, Voice and euansemple.com
Thursday, February 23 – 3:00 p.m. PST
The New “Business as Usual”
Euan Semple will talk about about driving business by leveraging social media to change culture, re-design workflow and grow profit.

Halelly Azulay, CEO, TalentGrow
Tuesday, March 6 – 9:00 a.m. PST
Social Learning and Employee Development
Halelly Azulay will discuss the realities of employee development, leveraging social networking and media for learner-driven, learner-generated learning

Jon Ferrara, CEO, Nimble
Wednesday, March 21 – 10:00 a.m. PST
Social Media and Sales Relationships
Jon Ferrara will offer tips about how to work as an effective team by tracking and managing contacts, prospects, and activities. Specifically, how to maximize marketing impact, make more revenue in less time and the benefits of unified communication.

You can Register Here. or Learn more about C7group Services.

Do you have thoughts on questions you’d like a featured presenters to answer? Let us know on Facebook or Twitter!

You can also email learn@c7group.com if you have a request or recommendation for thought leaders that should be a part of the 2012 Business Thought Leadership Webcast Series .

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Social-Network Software IPO?

social-network business consulting graphic connected enterprise nodes

 

 

C7group is an independent consulting firm with a product agnostic approach. We are partnered, however, with several firms that provide best-in-class social business (network community) platforms  including Jive Software and Acuia (Drupal Commons).

Bloomberg reported today that, “Jive chose Morgan Stanley, Goldman Sachs Group Inc. (GS)Citigroup Inc. (C) and UBS AG (UBSN) to manage its IPO, which may happen this year depending on market conditions, people familiar with the matter said yesterday.” While the timing of the actual event is subject to market conditions and other outside factors, there is no mistaking the relevance to business. Full Article

The biggest enterprise technology impact in a decade. Social Technology

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NLRB Signals Retreat On Cases Involving Employee Comments In Social Media

Social media regulations and social media risk managementThis post is an Alert/Advisory published by law firm Franczek Radelet on the Worklaw® Network, an international association of independent labor and employment law firms.

In three recent cases, the National Labor Relations Board (NLRB) has indicated that employee comments about their employment on social media web sites like Facebook may not be protected under federal labor law.  These cases signal a retreat from the NLRB’s trend in late 2010 and early 2011 to issue complaints involving employer discipline of employees who posted complaints about their employment online. (more…)

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Jive Software acquires Offisync for $30M [Quick Analysis]

The deal will give Jive the ability to offer enterprises an easy way to make Microsoft Word and Outlook instantly social and tightly integrated with Jive.

For those who’ve wondered whether it’s really possible for an enterprise to embrace Social Business, you can stop wondering. With this acquisition, Jive is bringing Social Business to you, where you work, to your desktop, to the applications and emails you live in eight hours a day. Our customers no longer have to choose between collaborating on Jive’s Social Business platform or the familiar Microsoft Office UI.

“The integration is very deep,” Antebi says. “You can see edits as they happen. This is social document collaboration as opposed to old school document management where you check in and check out a document and come back two hours later and wait for it. That’s the ’90s.” – Jive Software

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Our Partner Jive Software Did A Survey: “The Business Value Of Social Business” We think the results are astonishing!

Our partner, Jive Software, conducted a customer survey open to all Jive Software customers. All statistics are from a survey conducted Dec. 2010 by third-party market research firm.

More than 500 people from more than 350 companies responded; more than 60% of respondents came from companies with more than 5,000 employees. More than 10% of respondents came from companies with more than 100,000 employees. Nearly 1/3 of respondents use Jive for both internal and external communities.

Key Finding #1: Social Business Drives Breakthrough Business Results

The first key finding revealed that customers are adopting social in the enterprise to change the way they do business and generate material breakthroughs in revenue, cost-savings and innovation. The business benefits from Social Business adoption extend across three key audiences: employees, customers and the social web.

Top Employee Engagement Benefits:

  • 39 percent increase in employee connectedness;
  • 32 percent more ideas generated and captured;
  • 30 percent increase in employee satisfaction;
  • 27 percent less email;
  • 32 percent reduction in time to find answers; and
  • 37 percent increase in project collaboration and productivity.

Top Customer Engagement Benefits:

  • 42 percent more communication with customers;
  • 31 percent increase in customer retention;
  • 34 percent higher brand awareness;
  • 28 percent decrease in support call volume;
  • 34 percent more feedback and ideas from customers; and
  • 27 percent increase in new customer sales.

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Not all internships are about making the coffee!

Facebook started it all. They have 750M+ users. They have a movie.  They attract the best talent in the World by being “social”. What a waste of time. Not.

In a nice effort to make themselves look like their $25Billion+ valuation is well deserved, Facebook published some data visualization on what 10 million Facebook friendships look like.

Paul is an intern on Facebook’s data infrastructure engineering team. I guess they have more fun internships over there and I’m sure a culture of agility and innovation that is the envy of every supertanker-fast Fortune 100 corporation.

Social Business for the Win! (or #FTW) as the millennial generation might say!

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