All posts in Social Media Marketing

You Can’t Control Customer Behavior Online

American Genius published an article, “Corner Bakery Cafe forbids photography inside their restaurants, ‘it’s policy.’” It is another cautionary tale about bad decisions with regard to customer engagement and misguided social media policy. The Corner Bakery Cafe forbids photography inside their restaurants. As author Marti Trewe says in the article, and I agree,“Unfortunate and misguided.”…

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Sharing Content – It’s the Little Things

When we sent our Happy Thanksgiving email using Mailchimp it was shared on Facebook. After all, why should our email of gratitude and holiday wishes only be limited to our mailing list? The pesky auto-post-from-one-online-service-to-another. It posted with Mailchimp’s logo from the email. Perhaps you’ve done something similar. In fact, you may have abandoned some…

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Mix it Up – Combine Digital and In-Person Networking

Last night, countless groups assembled in hotels, offices, restaurants, bars and coffee shops for fun and business reasons.  They called or emailed each other to get together after work to discuss business growth, plan a business project or just “hang-out”.  Some may have considered it as part of a membership obligation. Others were sales prospect…

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Moving the Needle. Using Social Media to Advance Your Business by Jason Falls

Did you get to participate in the live session of Moving the Needle. Using Social Media to Advance Your Business by Jason Falls? We’ve uploaded the video and the slide deck and opened the comments for discussion. In this webcast you will learn about: Developing a strategic plan for social media Case studies of businesses…

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Become A Business Change Agent: Thought Leadership Webcast Series

Social business requires change in more than your marketing department, are you ready? There is a fundamental change in how we do business. Driven by the networked communication tools flourishing on the web, tools like YouTube, Facebook and LinkedIn, how we communicate with those who benefit from our services and how we organize ourselves productively…

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Social Media for Business Podcast Interview: Kat Maudru and Jeff Marmins

It always helps when an interview turns fun and entertaining. When our CEO, Jeff Marmins was interviewed by Sacramento radio legend, Kat Maudru, listeners got some great value and tips along with their laughs. Kat and Jeff had a lively discussion at Entercom Sacramento Radio about social media for business. The program originally aired on…

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