All posts in Sacramento Social Media

Mix it Up – Combine Digital and In-Person Networking

Last night, countless groups assembled in hotels, offices, restaurants, bars and coffee shops for fun and business reasons.  They called or emailed each other to get together after work to discuss business growth, plan a business project or just “hang-out”.  Some may have considered it as part of a membership obligation. Others were sales prospect hunting. They met, had a great time, exchanged business cards and went home.  Two groups in the Sacramento area had “Socials,” last night that view connecting in a whole different way.

It was once thought that our digital lives would keep us within the confines of our homes and cubicles. The age of food delivery, on-demand entertainment and digital networking and communication tools would decrease our desire and ability to connect IRL (In Real Life). The opposite has proven true. Networking platforms like Facebook and Twitter allow us to connect with like-minded people and know more in advance about who we want to be sure to shake hands with at the Tweetup or Mixer. They allow us to continue the conversation online that started in the room. In fact, more people are getting together and connecting in more meaningful ways as a result of social technology.

Social Media Club Sacramento hosted #TheSocial at LowBrau in downtown Sacramento and Windfarm Marketing and Razorsharp Public Relations organized the Placer Business Tweetup at the Dono dal Cielo Winery in Newcastle.  Both of these groups invited their guests to join online through an online event management program, encouraged others to participate via Twitter, LinkedIn, Facebook and email and still picked up the phone to encourage less “digital” friends to join them.  Just in the invitation process alone, their opportunities to meet new people was exponentially extended.  Attendees checked-in on Foursquare and uploaded photos to Instagram and Facebook.  Today, post-event, Facebook and Twitter are where the conversation continues.

There is tremendous (and FREE!) opportunity to intentionally grow your network by combining your interests, social networking online and getting yourself out the door.  You and your business are missing out if you don’t combine your digital and analog activity.

Are you in Sacramento? Check out the Sacramento Social Media Club Sacramento, Sacramento Tweetup, Placer Business Tweetup and Folsom Tweetup Calendars!  If you’re not in Sacramento, let Google introduce you to groups in your area.

Combine digital and in-person networking for more intentional connections.

Do you have a networking success story? Please share it with us!

 

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Social Media for Business Podcast Interview: Kat Maudru and Jeff Marmins

It always helps when an interview turns fun and entertaining. When our CEO, Jeff Marmins was interviewed by Sacramento radio legend, Kat Maudru, listeners got some great value and tips along with their laughs.

Social Media Business Interview podcast Kat Maudru Jeff Marmins

Social Media for Business: Kat and Jeff yuck it up

Kat and Jeff had a lively discussion at Entercom Sacramento Radio about social media for business. The program originally aired on November 28, 2011.

The conversation serves as an introduction to social media in business, including the importance of the communications channels available through the internet, what tools to use and how to use these tools to improve workflow process and drive sales.

C7group is transforming the services marketplace by helping organizations realize the potential of their business from a “customers and people first” perspective. We integrate strategy with social business technology and workflow practices to provide you with a complete, integrated custom business solution.

Please listen to or download the podcast of the interview below.

Is your business using social technology in a unique way? Tell us how!

 

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Sacramento Social Media and the end of SEO

It’s our opinion that the practice of SEO continues to evolve just as it has since attempting to gain high search results for keyphrases in the 1990’s on sites such as Alta Vista, Excite and Lycos. Unfortunately for SEO practitioners, especially those in small to mid sized markets like Sacramento, SEO is becoming SEM or Search Engine Marketing.  This means that getting a high serch return on your keyword or phrase will have to be based on content of relevance and value to the subject matter.  It’s already happened to some degree with, for example, the change in Google’s search algorithm in 2009 to not use the keywords meta tag  in web ranking.

Organic search results are becoming more driven by relevant content, sharing, social media interaction and the credibility and influence of the author.
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