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Social Media Amateur Hour – When Does it End?

At some point in the future, every business will hire one (if they haven’t already): A social media “expert”. Whether it’s on a contract basis or as a full-time employee, the pressure to jump in the fray is going to build to the point that it’s unavoidable. Participation in the social web is already a business imperative. Right?

When they do finally make the decision to hire, business leaders are going to face the question of who to trust with this piece of their business, and most will get it wrong at least once. Why? Because the barrier to entry for becoming a social media expert is ridiculously low, so low, in fact, that it might as well not exist. (more…)

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NLRB Signals Retreat On Cases Involving Employee Comments In Social Media

Social media regulations and social media risk managementThis post is an Alert/Advisory published by law firm Franczek Radelet on the Worklaw® Network, an international association of independent labor and employment law firms.

In three recent cases, the National Labor Relations Board (NLRB) has indicated that employee comments about their employment on social media web sites like Facebook may not be protected under federal labor law.  These cases signal a retreat from the NLRB’s trend in late 2010 and early 2011 to issue complaints involving employer discipline of employees who posted complaints about their employment online. (more…)

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10 Social Business Questions Answered

This interview with C7 Group co-founder Mark Bean covers a lot of ground, from social media risk management to why companies around the world are making the shift to social business.

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Seven Reasons to Move to a Social Business Model – Before Your Competition Does

To tweet or not to tweet? That seems to be the question facing countless businesses today, and it’s a question that is becoming a dilemma for many executives. They’re faced with a tough decision: is it better to suffer the “slings and arrows” of the social space, in spite of the risks? Or are their stakeholders better served if they “take up arms against a sea” of talking heads and social media gurus who insist that they must join the conversation or die?

Here are seven reasons many brands are choosing to take their chances and pursue a social business model.

1. It’s where the people are.

Facebook has 700 million active users. Twitter has 175 million, LinkedIn 100 million and the new kid on the block, Google+, topped 20 million account registrations in less than 20 days since its July 6th launch. And it’s not just kids: Facebook’s second largest user demographic are females aged 35-54.

The numbers are clear: more and more people (i.e. consumers) are turning to social networks for entertainment, education, and interaction. Many are even using social platforms to request assistance with customer service issues, and forward-thinking businesses are there to answer their calls for help.

2. Your customers want to talk to you.

Social business goes well beyond using social platforms like Facebook and Twitter to broadcast marketing messages. A recent Gartner study concluded that, by 2016, 15% of all businesses will have deployed a “social layer”, a place where deeper, more meaningful conversations with customers can take place than in the rapid-fire, short-form interactions of the social platforms.

With the right listening tools in place, businesses can tune in to what’s being said about and to them. Paying attention to those signals can rapidly turn potentially volatile customer service issues into PR victories; neglecting them can lead to seriously bad press.

3. Like it or not, you’re already there.

If you think that you’re going to avoid the risk of bad PR in the social space by simply refusing to participate, think again. Your customers, whether fans or detractors, are already talking about you online. While you can’t control the conversation, doesn’t it at least make sense to chime in and influence it?

4. Everything can be measured.

Hands down, one of the most appealing things about the Internet, especially to marketing folks, is the fact that everything can be measured. And while marketing departments around the world are using these metrics to calculate ROI on their campaigns, other departments can take advantage of this ability to measure, as well.

For example, those responsible for risk management in an organization can use social listening tools to monitor the conversations that employees have online (like they do with email now) to make sure that everyone is following the rules. With the right tools in place, this process can be almost entirely automated, giving risk managers a much needed sigh of relief.

5. You can keep potential customers engaged, even over a long sales cycle.

For businesses with sales cycles that are measured in multiple years, the only choice until now has been to “check-in” with customers periodically to keep them engaged. The social Internet, though, has created an entirely new method for keeping in touch and engaged.

When you can connect with prospective clients in the social space, you’ll have the opportunity to get to know them on a deeper level; that kind of relationship can make the difference between getting the deal at the end of the cycle or watching it go to a competitor who played a better game.

6. Community is more that just a buzzword; it’s the future of business.

Communities have always popped up around products and brands, from the car enthusiast clubs of the early 20th century to the bulletin boards and newsgroups of the early days of the Internet. As the world becomes more and more connected, businesses need to be able to identify where those online communities are and what they’re talking about. They also need to engage the leaders of those communities, making them an integral piece of their effort to stay connected with their customers.

As brand and product communities become more and more prevalent, the companies who create a space for those communities to thrive will be the winners in their industries.

7. It’s not a fad.

Make no mistake: the world is becoming more social, not less. When someone tells you that social business is just the latest fad to overtake the business community, remind yourself that radio, TV, the cell phone and email all had their detractors, too. As companies like Facebook and Twitter have demonstrated, people want to be heard; that includes your customers. Ignore them at your peril. Chances are pretty good that your competition won’t.

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Your company’s deepest secrets are only a tweet away!

IT concession No. 8: Your company’s deepest secrets are only a tweet away

Your employees are using social networks at work, whether they’re allowed to or not. According to Palo Alto Networks’ May 2011 Application Usage and Risk Report, Facebook and Twitter are in use at some 96 percent of organizations.

The problem? According to Panda Software’s Social Media Risk Index, one-third of small to midsize businesses have succumbed to malware infections distributed via social networks, while nearly one out of four organizations lost sensitive data when employees spilled the beans online.

“The behavior of people using social media is like their behavior using email 10 years ago,” says Rene Bonvanie, vice president of worldwide marketing for Palo Alto Networks. “With email, we’ve learned to never click on anything. But inside social media, people click on every tiny URL because they trust the sender. That’s why botnets we successfully rebuffed five years ago are now coming back via social media. It’s a big risk and we see it all the time.”

Even organizations that use social media security solutions or data loss prevention tools can’t keep Facebook fans or Twitter heads from spilling company secrets or other embarrassing facts to the world, says Sarah Carter, vice president of marketing for Actiance, a maker of Web 2.0 security tools.

“What’s most important is education,” says Carter. “Educate, re-educate, and educate again. Put technology-coaching solutions in place, where you can remind users of the risks regularly and remind them also of your company policy about visiting sites that are not relevant to business.”

Read the rest at: 10 hard truths IT must learn to accept | It management – InfoWorld.

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IBM Case Study: A Lesson In Social Business Transformation | Social Media Blog by Michael Brito

What advice can you give to other executives who want to transform their organizations into a fully collaborative social business?

We’ve learned many valuable lessons along our social business transformation journey. One of the biggest lessons learned was that social business transformation involves more changes to culture than technology. Remember that your employees are your most important asset. Shift your focus from documents, project plans and other temporary artifacts to the source of the energy, creativity and decision making that moves the business forward: people. Remember that trust is a key element to becoming a social business. An organization needs a certain level of trust to empower its employees to share their ideas and expertise and it must demonstrate this trust by rewarding behavior. At the same time, this trust must be balanced with an appropriate level of governance or discipline that sets the parameters of appropriate actions. Lastly, becoming a social business is not simply a matter of deploying some collaboration tools and hoping for the best. It is a long-term strategic approach to shaping a business culture and is highly dependent on executive leadership and effective corporate strategy, including business processes, risk management, leadership development, financial controls and business analytics.

via IBM Case Study: A Lesson In Social Business Transformation | Social Media Blog by Michael Brito.

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Online Consumer Opinions Show New Netflix Plans Create Increased Opportunity for Redbox | Crimson Hexagon

Social media reaction to the Netflix price hikes has been so strong that #DearNetflix trended on Twitter with customers complaining strongly about the changes. Crimson Hexagon looked into the Twittersphere reaction exclusively for this analysis. The Twitter response to the news showed 62% negativity and only 23% positivity. Of the 62% that were against the move, the sentiment was examined further to reveal the opinions with the negative grouping. 31% was categorized as “Bad Move Netflix,” while a surprising 20% thought “Goodbye Netflix, Hello Redbox,” and significantly, 11% “Plan to Leave Netflix” altogether.

 

 

via Online Consumer Opinions Show New Netflix Plans Create Increased Opportunity for Redbox | Crimson Hexagon.

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Jive What Matters [Video]

With the release of the latest Jive 5 social business platform, Jive have made it faster and easier for end users to learn what’s happening around their community and find information and resources that matter most.

This is definitely one of the major selling points of the new Jive 5 platform. Reducing the amount of noise and not leaving end users with information overload or that “did I leave the gas on?” feeling that you are missing out on important information about your job.

The Activity stream of What Matters is where you can stay apprised and engaged in activity happening in our community. For example, it will track activity related to content you are following, people you are following as well as places you are following.

Jive 5 allows users to find your most important updates, intelligently filtered, based on rich social information. You can personalize your stream even more by hiding things you don’t want to see.

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Twitter Selects Acquia and Drupal to Power Developer Community Website

Dev.Twitter.com Introduced Today for 750,000+ Twitter Developers

From the press release:

WOBURN, MA–(Marketwire – Jul 11, 2011) – Acquia, the leading provider of commercial solutions for Drupal, announced today that Twitter selected a Drupal-based community solution for its new Twitterdeveloperwebsite at dev.twitter.com. The site, which was developed with support and guidance from Acquia, launched today.

The site provides information, tools, assistance, and support for the 750,000 developers across the Twitter ecosystem. It includes access to documents, APIs, tips, tutorials, a blog, and forums designed to connect developers to the Twitter team and each other.

“We are proud to be working with Twitter on this important effort,” said Tom Erickson, Acquia’s CEO. “It demonstrates Acquia’s ability to deliver enterprise-scale applications, and reinforces that Drupal is truly a best-of-breed platform for community websites.”

“Twitter has always been deeply supportive of open source efforts like Drupal,” said Ryan Sarver, Twitter’s Director of Platform. “We made the decision to go with Acquia and Drupal for our new dev.twitter.com site because of the customization and flexibility.”

Today Twitter announced that more than one million registered applications have been created using the Twitter API, resulting in an ecosystem that has seen over $1 billion in acquisitions and more than $475 million in venture capital investment since December 2010.

Other customers that Acquia has helped launch social business communities include the World Economic Forum, Daimler/Mercedes-Benz, and Red Hat. Learn more at acquia.com.

About Drupal
Drupal is free, open-source software that powers millions of websites and online applications. It runs on industry-standard hosting platforms and connects to virtually all legacy systems. With a community of hundreds of thousands of users and developers, Drupal’s success has spawned an enormous business ecosystem. Learn more at http://drupal.org.

About Acquia, the enterprise guide to Drupal
Acquia empowers enterprises with the open-source content management system Drupal. Co-founded by Drupal’s creator in 2007, Acquia helps customers manage their growth and scale their online properties with confidence. Acquia’s products, cloud infrastructure, and support enable companies to realize the full power of Drupal while minimizing risk as it’s done for nearly 1,500 enterprise customers including Al Jazeera, Turner, Intuit, World Economic Forum, Stanford U, New York Senate and NPR. For more information, please visit www.acquia.com or call 888-9-ACQUIA.

Disclosure: C7 is an Acquia Partner. For help building your social business on Acquia Commons call 916-342-6135 today.

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The Social Media Business Architect

Do you have a Social Media Business Architect in your enterprise?

This person plays a leadership role in defining the future state business architecture as it relates to social media. The role is responsible for defining strategic and tactical road maps for the adoption of a social media solution. The road maps provide a clear strategy for addressing adoption, implementation, governance, security concerns, roles and process integration of social media.

Responsibilities

  • Develop a business architecture strategy based on a situational awareness of various business scenarios and motivations. The business architecture strategy will be focused on the successful integration of business processes with a social media solution.
  • Apply a structured business architecture approach and methodology for capturing the key views of the business functions as it relates to social media.
  • Capture the tactical and strategic enterprise social media goals that provide traceability through the organization and are mapped to metrics that provide ongoing governance.
  • Describe the primary business functions that may benefit from social media solutions and distinguish between customer-facing, supplier-related, business execution and business management functions.
  • Define the set of strategic, core and support processes necessary for a successful implementation of social media with the corporate environment.
  • Assist with the selection of a social media solution which best aligns to the needs of the business architecture.

If you are looking for this kind of talent C7group can help. Call 916 538-3767 today!

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