Social-Network Software IPO?

social-network business consulting graphic connected enterprise nodes



C7group is an independent consulting firm with a product agnostic approach. We are partnered, however, with several firms that provide best-in-class social business (network community) platforms  including Jive Software and Acuia (Drupal Commons).

Bloomberg reported today that, “Jive chose Morgan Stanley, Goldman Sachs Group Inc. (GS)Citigroup Inc. (C) and UBS AG (UBSN) to manage its IPO, which may happen this year depending on market conditions, people familiar with the matter said yesterday.” While the timing of the actual event is subject to market conditions and other outside factors, there is no mistaking the relevance to business. Full Article

The biggest enterprise technology impact in a decade. Social Technology



Social Media Risk Management Roundtable


There is demand for software solutions and practices that mitigate the risk of employee use of social media. C7group and enterprise software solution provider Sociallogix are hosting an executive roundtable on Social Media Risk Management.

This is a critical discussion for corporate and legal leadership about mitigating the risks associated with loss of intellectual property, compliance violations and HR lawsuits through employee use of public social media platforms such as Facebook, LinkedIn and Twitter.

Social media regulations and social media risk managementSocial Media Risk Management Roundtable [PDF]

Legal, Compliance, Human Resource and IT leadership must come together to discuss the role and effectiveness of governance and technology and how risk can be reduced and behavior monitored in actionable ways.

WHEN: December 1, 2011, 8:00 AM

WHERE: Drexel University Center for Graduate Studies, Sacramento, CA

Register for Social Media Risk Management Roundtable in Sacramento, CA  on Eventbrite

The roundtable will include a discussion moderated by Jackie Alcalde-Marr. Jackie is the author of Social Media at Work and the Director, North America, Organization & Talent Development for Oracle.  She is also adjunct faculty at Drexel University and the University of San Francisco.

Risk in this area will grow as corporations become more and more engaged in the modern social business imperative. The discussion will include recommended approaches to rules and regulations recently introduced by the National Labor Relations Board (NLRB), the Financial Industry Regulatory Authority (FINRA), SEC, NASD and Health Insurance Portability and Accountability Act (HIPAA).

We look forward to your participation!

Sponsorship for the Social Media Risk Management Roundtable is available. This is a unique offer to position your brand now in a critical practice area that is just beginning. Please download the sponsor offer and contact information. Exploring solutions now, in this format, will create the practice leadership in this space.


The History of Social Media

Social Media is not new. Have you heard this before? As a follow-up to our last post by Jerry Kennedy, Social Media Amateur Hour – When Does it End? I thought this was a great graphic to share from our friends at One Lily. The reality is that the web is RETURNING to social (from whence it came.) I think business is beginning to realize this.
There is a lot of mature thinking out there as it applies to social concepts and their applications in web technology practices and tools. While there is great, valuable thinking across the generations (and this is important because social platform success requires multi-generational friendly user experiences), perspective is gained from the experience of participating in the evolution over time. This perspective is what allows us, as consultants and practitioners, to see how the social web is changing communication and collaboration. This perspective allows us to better plan for the future and make the most of the technology shift now that it has reached critical mass.




Social Media Amateur Hour – When Does it End?

At some point in the future, every business will hire one (if they haven’t already): A social media “expert”. Whether it’s on a contract basis or as a full-time employee, the pressure to jump in the fray is going to build to the point that it’s unavoidable. Participation in the social web is already a business imperative. Right?

When they do finally make the decision to hire, business leaders are going to face the question of who to trust with this piece of their business, and most will get it wrong at least once. Why? Because the barrier to entry for becoming a social media expert is ridiculously low, so low, in fact, that it might as well not exist. (more…)


NLRB Signals Retreat On Cases Involving Employee Comments In Social Media

Social media regulations and social media risk managementThis post is an Alert/Advisory published by law firm Franczek Radelet on the Worklaw® Network, an international association of independent labor and employment law firms.

In three recent cases, the National Labor Relations Board (NLRB) has indicated that employee comments about their employment on social media web sites like Facebook may not be protected under federal labor law.  These cases signal a retreat from the NLRB’s trend in late 2010 and early 2011 to issue complaints involving employer discipline of employees who posted complaints about their employment online. (more…)


10 Social Business Questions Answered

This interview with C7 Group co-founder Mark Bean covers a lot of ground, from social media risk management to why companies around the world are making the shift to social business.



Seven Reasons to Move to a Social Business Model – Before Your Competition Does

To tweet or not to tweet? That seems to be the question facing countless businesses today, and it’s a question that is becoming a dilemma for many executives. They’re faced with a tough decision: is it better to suffer the “slings and arrows” of the social space, in spite of the risks? Or are their stakeholders better served if they “take up arms against a sea” of talking heads and social media gurus who insist that they must join the conversation or die?

Here are seven reasons many brands are choosing to take their chances and pursue a social business model.

1. It’s where the people are.

Facebook has 700 million active users. Twitter has 175 million, LinkedIn 100 million and the new kid on the block, Google+, topped 20 million account registrations in less than 20 days since its July 6th launch. And it’s not just kids: Facebook’s second largest user demographic are females aged 35-54.

The numbers are clear: more and more people (i.e. consumers) are turning to social networks for entertainment, education, and interaction. Many are even using social platforms to request assistance with customer service issues, and forward-thinking businesses are there to answer their calls for help.

2. Your customers want to talk to you.

Social business goes well beyond using social platforms like Facebook and Twitter to broadcast marketing messages. A recent Gartner study concluded that, by 2016, 15% of all businesses will have deployed a “social layer”, a place where deeper, more meaningful conversations with customers can take place than in the rapid-fire, short-form interactions of the social platforms.

With the right listening tools in place, businesses can tune in to what’s being said about and to them. Paying attention to those signals can rapidly turn potentially volatile customer service issues into PR victories; neglecting them can lead to seriously bad press.

3. Like it or not, you’re already there.

If you think that you’re going to avoid the risk of bad PR in the social space by simply refusing to participate, think again. Your customers, whether fans or detractors, are already talking about you online. While you can’t control the conversation, doesn’t it at least make sense to chime in and influence it?

4. Everything can be measured.

Hands down, one of the most appealing things about the Internet, especially to marketing folks, is the fact that everything can be measured. And while marketing departments around the world are using these metrics to calculate ROI on their campaigns, other departments can take advantage of this ability to measure, as well.

For example, those responsible for risk management in an organization can use social listening tools to monitor the conversations that employees have online (like they do with email now) to make sure that everyone is following the rules. With the right tools in place, this process can be almost entirely automated, giving risk managers a much needed sigh of relief.

5. You can keep potential customers engaged, even over a long sales cycle.

For businesses with sales cycles that are measured in multiple years, the only choice until now has been to “check-in” with customers periodically to keep them engaged. The social Internet, though, has created an entirely new method for keeping in touch and engaged.

When you can connect with prospective clients in the social space, you’ll have the opportunity to get to know them on a deeper level; that kind of relationship can make the difference between getting the deal at the end of the cycle or watching it go to a competitor who played a better game.

6. Community is more that just a buzzword; it’s the future of business.

Communities have always popped up around products and brands, from the car enthusiast clubs of the early 20th century to the bulletin boards and newsgroups of the early days of the Internet. As the world becomes more and more connected, businesses need to be able to identify where those online communities are and what they’re talking about. They also need to engage the leaders of those communities, making them an integral piece of their effort to stay connected with their customers.

As brand and product communities become more and more prevalent, the companies who create a space for those communities to thrive will be the winners in their industries.

7. It’s not a fad.

Make no mistake: the world is becoming more social, not less. When someone tells you that social business is just the latest fad to overtake the business community, remind yourself that radio, TV, the cell phone and email all had their detractors, too. As companies like Facebook and Twitter have demonstrated, people want to be heard; that includes your customers. Ignore them at your peril. Chances are pretty good that your competition won’t.



Your company’s deepest secrets are only a tweet away!

IT concession No. 8: Your company’s deepest secrets are only a tweet away

Your employees are using social networks at work, whether they’re allowed to or not. According to Palo Alto Networks’ May 2011 Application Usage and Risk Report, Facebook and Twitter are in use at some 96 percent of organizations.

The problem? According to Panda Software’s Social Media Risk Index, one-third of small to midsize businesses have succumbed to malware infections distributed via social networks, while nearly one out of four organizations lost sensitive data when employees spilled the beans online.

“The behavior of people using social media is like their behavior using email 10 years ago,” says Rene Bonvanie, vice president of worldwide marketing for Palo Alto Networks. “With email, we’ve learned to never click on anything. But inside social media, people click on every tiny URL because they trust the sender. That’s why botnets we successfully rebuffed five years ago are now coming back via social media. It’s a big risk and we see it all the time.”

Even organizations that use social media security solutions or data loss prevention tools can’t keep Facebook fans or Twitter heads from spilling company secrets or other embarrassing facts to the world, says Sarah Carter, vice president of marketing for Actiance, a maker of Web 2.0 security tools.

“What’s most important is education,” says Carter. “Educate, re-educate, and educate again. Put technology-coaching solutions in place, where you can remind users of the risks regularly and remind them also of your company policy about visiting sites that are not relevant to business.”

Read the rest at: 10 hard truths IT must learn to accept | It management – InfoWorld.


IBM Case Study: A Lesson In Social Business Transformation | Social Media Blog by Michael Brito

What advice can you give to other executives who want to transform their organizations into a fully collaborative social business?

We’ve learned many valuable lessons along our social business transformation journey. One of the biggest lessons learned was that social business transformation involves more changes to culture than technology. Remember that your employees are your most important asset. Shift your focus from documents, project plans and other temporary artifacts to the source of the energy, creativity and decision making that moves the business forward: people. Remember that trust is a key element to becoming a social business. An organization needs a certain level of trust to empower its employees to share their ideas and expertise and it must demonstrate this trust by rewarding behavior. At the same time, this trust must be balanced with an appropriate level of governance or discipline that sets the parameters of appropriate actions. Lastly, becoming a social business is not simply a matter of deploying some collaboration tools and hoping for the best. It is a long-term strategic approach to shaping a business culture and is highly dependent on executive leadership and effective corporate strategy, including business processes, risk management, leadership development, financial controls and business analytics.

via IBM Case Study: A Lesson In Social Business Transformation | Social Media Blog by Michael Brito.


Online Consumer Opinions Show New Netflix Plans Create Increased Opportunity for Redbox | Crimson Hexagon

Social media reaction to the Netflix price hikes has been so strong that #DearNetflix trended on Twitter with customers complaining strongly about the changes. Crimson Hexagon looked into the Twittersphere reaction exclusively for this analysis. The Twitter response to the news showed 62% negativity and only 23% positivity. Of the 62% that were against the move, the sentiment was examined further to reveal the opinions with the negative grouping. 31% was categorized as “Bad Move Netflix,” while a surprising 20% thought “Goodbye Netflix, Hello Redbox,” and significantly, 11% “Plan to Leave Netflix” altogether.



via Online Consumer Opinions Show New Netflix Plans Create Increased Opportunity for Redbox | Crimson Hexagon.

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