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‘Social business’ the next big thing?

The Columbus Dispatch, Sunday, December 19, 2010, ‘Social business’ the next big thing?

Companies look at how to improve communication

“Social business is taking off in a big way. It’s a big thing in terms of business applications,” said Chris Fletcher, a research director at Gartner Inc. The Connecticut-based research firm has tracked the information-technology industry since 1979. Although it remains a market for early adopters, “there’s a lot of energy here,” Fletcher said. “It’s an exciting time.”

More than 90 social-business firms crowd the market, according to IT-industry research firm Forrester Research Inc., led by Jive, Telligent Systems, Lithium Technologies and KickApps.

Gartner recently identified social computing as one of four broad trends that will change the face of IT and business in the next 10 years.

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Social media eyed to overhaul workplace communication

Columbia Daily Tribune, Wednesday, December 15, 2010: Social media eyed to overhaul workplace communication

Employers want their employees to be more productive. They want to be able to identify talent and put it to its best use.

Employees have ideas and want to contribute, but they’re shuttling from meeting to meeting, digging out from under e-mails, lost in the cubicle farm.

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Facebook and Twitter Inspire New Field

 

The Sacramento Bee, Saturday, Dec. 4, 2010: Facebook and Twitter Inspire New Field

Employers want their employees to be more productive. They want to be able to identify talent and put it to its best use.

Employees have ideas and want to contribute, but they’re shuttling from meeting to meeting, digging out from under e-mails, lost in the cubicle farm.

Palo Alto-based Jive Software is among the companies that see a solution: using the tools of social media, blogs, online discussion groups and wiki documents among them to change how businesses communicate and work.

And now Jive, a $30 million firm and a leader in social media software for business, has partnered with Sacramento social media marketing and consulting firm C7group.

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Social Business Isn’t A Fad

Sacramento Business Journal, November 19, 2010: Social Business Isn’t A Fad

Just as individuals have incorporated social media into their personal lives through sites such as Facebook and Twitter, more businesses are using social technologies to boost collaboration and communication among their employees and with customers.

This use of social technologies among companies and organizations is called social business, or enterprise 2.0. But social business is becoming the more accepted term.

And social business is booming.

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C7 Group, software developer combine forces

Sacramento Business Journal, Friday, November 19, 2010: C7group, software developer combine forces

A new management consulting company specializing in social media for business has partnered with a leading software developer in that category.

C7group in Sacramento is one of a handful of strategy consulting firms nationwide and the only one in the region that has formed an alliance with Jive SoftwarebizWatch to promote each other’s business. The alliance is a good first step toward what C7group’s principals hope will be more partnerships that can help the start-up company gain a foothold in social business, also known as enterprise 2.0.

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