Content marketing attracts attention and generates leads.
Sales content helps convert prospects into customers.
Marketing content attracts attention and captures leads with compelling and genuine value. Sales content is deeper and wider. It’s a long form research based paper or a video revealing your roadmap with financials and analysis. Businesses investing in software need empirical evidence presented properly with subject matter expertise.
We write and create in a way that speaks directly to a carefully considered audience, compelling action in the final sales stages of evaluation and purchase.
The sales funnel and the role that content plays in it – and at what stage – has changed significantly. Longer form papers and explainer videos have ultimate value at the bottom of the funnel. We create these for you in a way that influences decision and action.
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