Social Media Risk Management
Every organization needs to think about and be prepared to manage the risks associated with operating in the Digital Era. It doesn’t matter whether social media is part of the organization’s strategic agenda, or if the organization itself has any digital presence. It also doesn’t matter how large the organization is, whether it’s for-profit, BtoB or BtoC, or which industry or sector it operates in.
This is a complex undertaking, and for many organizational leaders it’s virtually impossible to imagine how they’re going to find the resources to devote to it, especially in light of ongoing economic challenges and other strategic and tactical priorities.
Social Networking and the Risk to Global Business
The exponential growth of social networking outlets is posing new threats and challenges to businesses across the globe. With legions of employees using tools such as Facebook, Twitter and YouTube for messaging, blogging, and video posting on a daily basis, social networking has become a genuine risk to the ability of a business to stay productive and protect not only its most proprietary and confidential data, but also its brand.
Businesses are feeling the impact from employee social networking communication. Newly emerging issues surrounding social network communication, such as loss of intellectual property, compliance violations, and HR lawsuits, as well as productivity of the workforce all threaten the health of the business causing loss of revenue, reputation and potentially, customers. Corporations today are spending billions of dollars to mitigate such risks from email, instant messaging and other established methods of communication.
Recent market research reveals social networking related exposure incidents for US companies have increased to seventeen percent in 2009 from twelve percent in 2008, and is expected to continue to grow. In a separate market research report, twenty four percent of the companies indicated that they have disciplined an employee for his or her activities on Facebook, Twitter or LinkedIn. Guidelines and policy alone are not sufficient in eliminating the risks.
We have partnered with SocialLogix to deliver social networking focused technologies that enable organizations to leverage the power of social networks in a safe and productive way.
Social Discovery
Discover employee social network
presence across Twitter, Facebook
and other social networks
Anywhere Monitoring
Monitor employee social network
activity occurring from any device
or network including mobile devices
Automated Rules Engine
Create advanced content monitoring
rules using logical operators with
automatic notifications and alerts
Reporting & Analytics
Create reports and analyze social
network usage by employees across
time, source and network
