All posts tagged C7group

How Small Businesses Are Using Social Media [INFOGRAPHIC]

How Small Businesses Are Using Social Media – crowdSPRING
Crowdsourced Logo and Graphic Design by crowdSPRING

This infographic tells an interesting story about social media adoption by small businesses; perhaps most interesting are the stats near the bottom of the graphic. Namely, it’s the ability to marry social media activities to business metrics like customer engagement, intelligence gathering, external and internal collaboration, and lead generation that really matters. If a business can’t point to tangible results from their social strategy, it might be time for a fresh look.

“Taming the social beast can be a real challenge for business owners who are already spreading themselves thin,” says C7group VP of Communications, Shelly King. “The need for a clear strategy and roadmap, and the right tools to execute it, is more pressing than ever.”

C7group has created a Small Business Social Integration service that is designed to help small businesses take their social presence beyond marketing and create a truly social business, from customer service and retention to employee collaboration and workflow improvement. If you’d like to know more about how we do that, click the link above to request more information or give us a call today.

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10 Social Business Questions Answered

This interview with C7 Group co-founder Mark Bean covers a lot of ground, from social media risk management to why companies around the world are making the shift to social business.

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‘Social business’ the next big thing?

The Columbus Dispatch, Sunday, December 19, 2010, ‘Social business’ the next big thing?

Companies look at how to improve communication

“Social business is taking off in a big way. It’s a big thing in terms of business applications,” said Chris Fletcher, a research director at Gartner Inc. The Connecticut-based research firm has tracked the information-technology industry since 1979. Although it remains a market for early adopters, “there’s a lot of energy here,” Fletcher said. “It’s an exciting time.”

More than 90 social-business firms crowd the market, according to IT-industry research firm Forrester Research Inc., led by Jive, Telligent Systems, Lithium Technologies and KickApps.

Gartner recently identified social computing as one of four broad trends that will change the face of IT and business in the next 10 years.

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Facebook and Twitter Inspire New Field

 

The Sacramento Bee, Saturday, Dec. 4, 2010: Facebook and Twitter Inspire New Field

Employers want their employees to be more productive. They want to be able to identify talent and put it to its best use.

Employees have ideas and want to contribute, but they’re shuttling from meeting to meeting, digging out from under e-mails, lost in the cubicle farm.

Palo Alto-based Jive Software is among the companies that see a solution: using the tools of social media, blogs, online discussion groups and wiki documents among them to change how businesses communicate and work.

And now Jive, a $30 million firm and a leader in social media software for business, has partnered with Sacramento social media marketing and consulting firm C7group.

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