All posts tagged ROI

B2B Social Media – Become a Marketing Superstar

B2B Social Media Webinar Jeffrey Cohen Kipp BondarAs a business marketing to other businesses, you already know that it’s critical to embrace and optimize your social media efforts for all the ways it can extend your reach. But how do you turn social interactions into actionable leads, and more important, revenue? Can you really measure ROI, and if so, how? How do you learn and leverage best practices in a perpetually changing environment?

Next week we’re offering an opportunity to virtually meet Jeffrey Cohen, Social Strategist at Radian6 and Kipp Bodnar, Indound Marketing Manager at Hubspot during our webcast:  B2B Social Media – Become a Marketing Superstar. Jeffrey and Kipp are co-authors of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More, and the co-founders of SocialMediaB2B.com. These established thought leaders will share their insights on B2B social media, offer case studies and answer questions relevant to your business.

B2B Social Media – Become a Marketing Superstar
Wednesday, April 25, 10 to 11am PT
Free
Register today

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How Small Businesses Are Using Social Media [INFOGRAPHIC]

How Small Businesses Are Using Social Media – crowdSPRING
Crowdsourced Logo and Graphic Design by crowdSPRING

This infographic tells an interesting story about social media adoption by small businesses; perhaps most interesting are the stats near the bottom of the graphic. Namely, it’s the ability to marry social media activities to business metrics like customer engagement, intelligence gathering, external and internal collaboration, and lead generation that really matters. If a business can’t point to tangible results from their social strategy, it might be time for a fresh look.

“Taming the social beast can be a real challenge for business owners who are already spreading themselves thin,” says C7group VP of Communications, Shelly King. “The need for a clear strategy and roadmap, and the right tools to execute it, is more pressing than ever.”

C7group has created a Small Business Social Integration service that is designed to help small businesses take their social presence beyond marketing and create a truly social business, from customer service and retention to employee collaboration and workflow improvement. If you’d like to know more about how we do that, click the link above to request more information or give us a call today.

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Social Media ROI Measurement: Notes and Resources

Social media can be a powerful tool for communicating with your customers and reaching new prospects. A survey by Mashable found that 84 percent of social media programs don’t measure return on investment (ROI). It also found that many individuals and businesses don’t know how to measure the ROI of their social media strategies and campaigns.

Social Media ROI: The Conversation

I was fortunate to be included in a panel discussion on the subject of ROI.  The event was produced by the Sacramento Chapter of the Social Media Club with the intention of covering the topics:

  • Best practices in social media measurement
  • How to calculate ROI with social media campaigns
  • When social media should be a part of a comprehensive communication strategy

Innovative marketing pro, Gordon Fowler, President & CEO, 3Fold Communications (@Gordon3Fold) and Josh Hilliker, Director of Social Media, Intel-GE Care Innovations (@JoshProStar) were co-panelists.  Josh is the Director of Social Media at Care Innovations, an Intel-GE Company. He is responsible for the company’s Social Media strategy, online communities and product evangelism. Gordon is CEO of one of the few growing interactive marketing and public relations firms in Sacramento.  He is a thought leader in brand strategy and generational marketing.

With well over a hundred attendees the conversation de-railed a bit into tools and tactics.  It proved to be somewhat of a frustrating experience for some, considering the need for strategic thinking.  The audience did get what they wanted.  I’m just not sure it’s the information that was (is) really needed. There were plenty of salient points covered and I encourage you to view the Social Media ROI panel discussion in its entirety here.

Hopefully, we see these events as only the beginning of the dialogue. Continuing the conversation is the first step toward collaboration, real results and real answers.  I’ve curated some resources and will provide some perspective with the hope that it will be discussed and augmented by those of you that want to know where and how you should be spending your time online in social media.

You can view  see the  conversation on twitter  from the event by searching #smcsac on Twitter.

twitter conversation hashtag #smcsac example

Much of our thinking applies first to larger companies.  The notes I prepared for the panel discussion apply to any size organization, as the membership of the Sacramento Social Media Club skews toward smaller businesses.

 

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Social Media ROI: Is it Measurable?

Social media can be a powerful tool for communicating with customers and reaching new prospects. Despite the rising popularity, a survey by Mashable found that that many individuals and businesses are unsure how to measure the return on investment (ROI) of their social media strategies and campaigns.  It also found that 84 percent of social media programs simply don’t measure ROI.

There are already over 100 people signed up for this event presented by the Sacramento Chapter of the Social Media Club, and C7 Group Managing director Mark Bean will be on the featured panel of Sacramento-area social media experts who will discuss why new media may call for new methods of measurement, including:

  • Best practices in social media measurement
  • How to calculate ROI with social media campaigns
  • When social media should be a part of a comprehensive communication strategy

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