All posts tagged Sacramento

Mix it Up – Combine Digital and In-Person Networking

Last night, countless groups assembled in hotels, offices, restaurants, bars and coffee shops for fun and business reasons.  They called or emailed each other to get together after work to discuss business growth, plan a business project or just “hang-out”.  Some may have considered it as part of a membership obligation. Others were sales prospect hunting. They met, had a great time, exchanged business cards and went home.  Two groups in the Sacramento area had “Socials,” last night that view connecting in a whole different way.

It was once thought that our digital lives would keep us within the confines of our homes and cubicles. The age of food delivery, on-demand entertainment and digital networking and communication tools would decrease our desire and ability to connect IRL (In Real Life). The opposite has proven true. Networking platforms like Facebook and Twitter allow us to connect with like-minded people and know more in advance about who we want to be sure to shake hands with at the Tweetup or Mixer. They allow us to continue the conversation online that started in the room. In fact, more people are getting together and connecting in more meaningful ways as a result of social technology.

Social Media Club Sacramento hosted #TheSocial at LowBrau in downtown Sacramento and Windfarm Marketing and Razorsharp Public Relations organized the Placer Business Tweetup at the Dono dal Cielo Winery in Newcastle.  Both of these groups invited their guests to join online through an online event management program, encouraged others to participate via Twitter, LinkedIn, Facebook and email and still picked up the phone to encourage less “digital” friends to join them.  Just in the invitation process alone, their opportunities to meet new people was exponentially extended.  Attendees checked-in on Foursquare and uploaded photos to Instagram and Facebook.  Today, post-event, Facebook and Twitter are where the conversation continues.

There is tremendous (and FREE!) opportunity to intentionally grow your network by combining your interests, social networking online and getting yourself out the door.  You and your business are missing out if you don’t combine your digital and analog activity.

Are you in Sacramento? Check out the Sacramento Social Media Club Sacramento, Sacramento Tweetup, Placer Business Tweetup and Folsom Tweetup Calendars!  If you’re not in Sacramento, let Google introduce you to groups in your area.

Combine digital and in-person networking for more intentional connections.

Do you have a networking success story? Please share it with us!

 

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News Release: Ending Homelessness in Sacramento with Better Social Business Workflow

December 29, 2011 (Sacramento, CA) — Sacramento Steps Forward is a non-profit tasked with a critical mission of ending homeless in Sacramento by 2020, serving as a national example of how to end chronic homelessness.  Beginning in January 2012, C7group will partner with Sacramento Steps Forward staff and volunteers to implement social business strategy and tactics for their organization.

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Sacramento Social Media and the end of SEO

It’s our opinion that the practice of SEO continues to evolve just as it has since attempting to gain high search results for keyphrases in the 1990’s on sites such as Alta Vista, Excite and Lycos. Unfortunately for SEO practitioners, especially those in small to mid sized markets like Sacramento, SEO is becoming SEM or Search Engine Marketing.  This means that getting a high serch return on your keyword or phrase will have to be based on content of relevance and value to the subject matter.  It’s already happened to some degree with, for example, the change in Google’s search algorithm in 2009 to not use the keywords meta tag  in web ranking.

Organic search results are becoming more driven by relevant content, sharing, social media interaction and the credibility and influence of the author.
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C7 Group CEO Jeff Marmins to teach LinkedIn for Business

Social business is changing the way your business interacts with customers, generates leads, and collects business intelligence. LinkedIn is the leading public social media platform for Business-to-Business (B2B) relationship development. Many business owners and salespeople, though, are confused about how best to use LinkedIn to contribute to client acquisition and retention.

C7 Group CEO, Jeff Marmins, will make a free public appearance as the lead instructor in the Sacramento Social Media Club‘s quarterly workshop, LinkedIn for Business. Jeff Marmins, Melissa Washington of Smartnet Strategies and special guest Christopher Baccus, Executive Director of Digital and Social Media at AT&T, will instruct a hands-on workshop in advanced LinkedIn practices and concepts to showcase individual credibility, expand networks and make valuable business connections.

For more information and to get your name on the waiting list for this class, click here. The event will also be broadcast live online via the Drexel University School of Graduate Studies.

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Social Media Risk Management Roundtable

 

There is demand for software solutions and practices that mitigate the risk of employee use of social media. C7group and enterprise software solution provider Sociallogix are hosting an executive roundtable on Social Media Risk Management.

This is a critical discussion for corporate and legal leadership about mitigating the risks associated with loss of intellectual property, compliance violations and HR lawsuits through employee use of public social media platforms such as Facebook, LinkedIn and Twitter.

Social media regulations and social media risk managementSocial Media Risk Management Roundtable [PDF]

Legal, Compliance, Human Resource and IT leadership must come together to discuss the role and effectiveness of governance and technology and how risk can be reduced and behavior monitored in actionable ways.

WHEN: December 1, 2011, 8:00 AM

WHERE: Drexel University Center for Graduate Studies, Sacramento, CA

Register for Social Media Risk Management Roundtable in Sacramento, CA  on Eventbrite

The roundtable will include a discussion moderated by Jackie Alcalde-Marr. Jackie is the author of Social Media at Work and the Director, North America, Organization & Talent Development for Oracle.  She is also adjunct faculty at Drexel University and the University of San Francisco.

Risk in this area will grow as corporations become more and more engaged in the modern social business imperative. The discussion will include recommended approaches to rules and regulations recently introduced by the National Labor Relations Board (NLRB), the Financial Industry Regulatory Authority (FINRA), SEC, NASD and Health Insurance Portability and Accountability Act (HIPAA).

We look forward to your participation!

Sponsorship for the Social Media Risk Management Roundtable is available. This is a unique offer to position your brand now in a critical practice area that is just beginning. Please download the sponsor offer and contact information. Exploring solutions now, in this format, will create the practice leadership in this space.

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Social Media Amateur Hour – When Does it End?

At some point in the future, every business will hire one (if they haven’t already): A social media “expert”. Whether it’s on a contract basis or as a full-time employee, the pressure to jump in the fray is going to build to the point that it’s unavoidable. Participation in the social web is already a business imperative. Right?

When they do finally make the decision to hire, business leaders are going to face the question of who to trust with this piece of their business, and most will get it wrong at least once. Why? Because the barrier to entry for becoming a social media expert is ridiculously low, so low, in fact, that it might as well not exist. (more…)

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