All posts tagged Social Business Strategy

How Small Businesses Are Using Social Media [INFOGRAPHIC]

How Small Businesses Are Using Social Media – crowdSPRING
Crowdsourced Logo and Graphic Design by crowdSPRING

This infographic tells an interesting story about social media adoption by small businesses; perhaps most interesting are the stats near the bottom of the graphic. Namely, it’s the ability to marry social media activities to business metrics like customer engagement, intelligence gathering, external and internal collaboration, and lead generation that really matters. If a business can’t point to tangible results from their social strategy, it might be time for a fresh look.

“Taming the social beast can be a real challenge for business owners who are already spreading themselves thin,” says C7group VP of Communications, Shelly King. “The need for a clear strategy and roadmap, and the right tools to execute it, is more pressing than ever.”

C7group has created a Small Business Social Integration service that is designed to help small businesses take their social presence beyond marketing and create a truly social business, from customer service and retention to employee collaboration and workflow improvement. If you’d like to know more about how we do that, click the link above to request more information or give us a call today.

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Seven Reasons to Move to a Social Business Model – Before Your Competition Does

To tweet or not to tweet? That seems to be the question facing countless businesses today, and it’s a question that is becoming a dilemma for many executives. They’re faced with a tough decision: is it better to suffer the “slings and arrows” of the social space, in spite of the risks? Or are their stakeholders better served if they “take up arms against a sea” of talking heads and social media gurus who insist that they must join the conversation or die?

Here are seven reasons many brands are choosing to take their chances and pursue a social business model.

1. It’s where the people are.

Facebook has 700 million active users. Twitter has 175 million, LinkedIn 100 million and the new kid on the block, Google+, topped 20 million account registrations in less than 20 days since its July 6th launch. And it’s not just kids: Facebook’s second largest user demographic are females aged 35-54.

The numbers are clear: more and more people (i.e. consumers) are turning to social networks for entertainment, education, and interaction. Many are even using social platforms to request assistance with customer service issues, and forward-thinking businesses are there to answer their calls for help.

2. Your customers want to talk to you.

Social business goes well beyond using social platforms like Facebook and Twitter to broadcast marketing messages. A recent Gartner study concluded that, by 2016, 15% of all businesses will have deployed a “social layer”, a place where deeper, more meaningful conversations with customers can take place than in the rapid-fire, short-form interactions of the social platforms.

With the right listening tools in place, businesses can tune in to what’s being said about and to them. Paying attention to those signals can rapidly turn potentially volatile customer service issues into PR victories; neglecting them can lead to seriously bad press.

3. Like it or not, you’re already there.

If you think that you’re going to avoid the risk of bad PR in the social space by simply refusing to participate, think again. Your customers, whether fans or detractors, are already talking about you online. While you can’t control the conversation, doesn’t it at least make sense to chime in and influence it?

4. Everything can be measured.

Hands down, one of the most appealing things about the Internet, especially to marketing folks, is the fact that everything can be measured. And while marketing departments around the world are using these metrics to calculate ROI on their campaigns, other departments can take advantage of this ability to measure, as well.

For example, those responsible for risk management in an organization can use social listening tools to monitor the conversations that employees have online (like they do with email now) to make sure that everyone is following the rules. With the right tools in place, this process can be almost entirely automated, giving risk managers a much needed sigh of relief.

5. You can keep potential customers engaged, even over a long sales cycle.

For businesses with sales cycles that are measured in multiple years, the only choice until now has been to “check-in” with customers periodically to keep them engaged. The social Internet, though, has created an entirely new method for keeping in touch and engaged.

When you can connect with prospective clients in the social space, you’ll have the opportunity to get to know them on a deeper level; that kind of relationship can make the difference between getting the deal at the end of the cycle or watching it go to a competitor who played a better game.

6. Community is more that just a buzzword; it’s the future of business.

Communities have always popped up around products and brands, from the car enthusiast clubs of the early 20th century to the bulletin boards and newsgroups of the early days of the Internet. As the world becomes more and more connected, businesses need to be able to identify where those online communities are and what they’re talking about. They also need to engage the leaders of those communities, making them an integral piece of their effort to stay connected with their customers.

As brand and product communities become more and more prevalent, the companies who create a space for those communities to thrive will be the winners in their industries.

7. It’s not a fad.

Make no mistake: the world is becoming more social, not less. When someone tells you that social business is just the latest fad to overtake the business community, remind yourself that radio, TV, the cell phone and email all had their detractors, too. As companies like Facebook and Twitter have demonstrated, people want to be heard; that includes your customers. Ignore them at your peril. Chances are pretty good that your competition won’t.

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Expert: Roseville Galleria paid no attention to social media for flash mob

ABC News 10, Dec 21, 2010: Expert: Roseville Galleria paid no attention to social media for flash mob

“If (the Galleria) had a social business strategy of some kind,” said Jeff Marmins of the C7group, “then they would have been prepared. They would have had shopping before Christmas happening instead of sending thousands of people home.”

Read the accompanying article

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‘Social business’ the next big thing?

The Columbus Dispatch, Sunday, December 19, 2010, ‘Social business’ the next big thing?

Companies look at how to improve communication

“Social business is taking off in a big way. It’s a big thing in terms of business applications,” said Chris Fletcher, a research director at Gartner Inc. The Connecticut-based research firm has tracked the information-technology industry since 1979. Although it remains a market for early adopters, “there’s a lot of energy here,” Fletcher said. “It’s an exciting time.”

More than 90 social-business firms crowd the market, according to IT-industry research firm Forrester Research Inc., led by Jive, Telligent Systems, Lithium Technologies and KickApps.

Gartner recently identified social computing as one of four broad trends that will change the face of IT and business in the next 10 years.

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C7 Group, software developer combine forces

Sacramento Business Journal, Friday, November 19, 2010: C7group, software developer combine forces

A new management consulting company specializing in social media for business has partnered with a leading software developer in that category.

C7group in Sacramento is one of a handful of strategy consulting firms nationwide and the only one in the region that has formed an alliance with Jive SoftwarebizWatch to promote each other’s business. The alliance is a good first step toward what C7group’s principals hope will be more partnerships that can help the start-up company gain a foothold in social business, also known as enterprise 2.0.

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